Plus, it’s likely that Apple will continue to innovate and improve upon the current iteration of its messaging software, which may attract greater adoption.Įven so, in a 2020 survey, 17% of people surveyed said they use iMessage. And while apps like Facebook’s Messenger and WhatsApp outpace Apple in terms of users, iMessage is increasingly popular. Why use Apple Messages for Business? Converse with customers where and when they’re comfortableĤ2% of the world’s population owns a smartphone and 87% of smartphone owners use messaging. Finally, since Apple requires all their registered MSPs to provide back-end systems integrations, you can fully integrate Apple Business Chat within your marketing, sales, and support software. You can do things like set up chatbots, triage conversations, trigger workflow automations, route tickets, and much more. As mentioned before, you can also complete transactions with Apple Business Chat using Apple Pay.īeyond that basic functionality, Apple Messages for Business is as extensible as your MSP is. Also, once a customer deletes the message thread, you won’t be able to contact that customer until they message you again. And when they do-unless it’s provided by the customer-you won’t see any personal information. Notably, business chat is set up so that only customers can start conversations with your business. You can also enable Apple Business Chat to accept customer messages on your website, from within your mobile app, and via email. After you’ve set up and configured Apple Business Chat with your chosen MSP, your customers can message you to start conversations from within Search, Apple Maps, and Safari. MSPs include popular software providers such as Zendesk, Podium, Bitrix24, Genesys, and many more.Īpple requires you to have your messaging integration reviewed by an Apple team twice: once after it’s been configured and another time before you are ready for launch. While you’ll work with Apple to connect your iMessage channel to your MSP, almost all of the channel and workflow configurations will be accomplished through your MSP. Your business should care about Apple Business Chat because it provides another medium through which you can reach and engage with new customers.Īlso, by integrating Apple Business Chat within your existing sales, support, and marketing technology stack, you can converse with customers where they’re comfortable while still enjoying the efficiencies of your sales, support, and marketing technology.Īpple Business Chat works by connecting Apple’s iMessage application with your choice of an approved message service provider (MSP). Why should your business care about Apple Business Chat? This makes Apple Business Chat, which allows businesses to interact with customers over iMessage, very important. And as the world’s leading smartphone seller, Apple’s default messaging application is one of the most popular in the world. Put simply, messaging is one of the fastest-growing channels in which businesses are interacting with their customers to provide service, complete sales, and market their products. In addition to messaging businesses, customers can use Apple Business Chat to schedule appointments, complete purchases, and share information. As TechCrunch explains, Apple Business Chat is essentially Apple’s push to shift communications, payments, and customer services away from the likes of Facebook Messenger, Google, and Twitter to its own platform.Īpple Business Chat allows customers and businesses to communicate with each other using Apple’s iMessage. Integrating Zendesk with Apple Business ChatĪpple Business Chat was initially launched in 2018 and it has since been rebranded as Apple Messages for Business.Best practices for using Apple Messages for Business.How much does Apple Business Chat cost?.
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